American Academy of Orthopaedic Surgeons (AAOS) celebrates 75 years of innovations and advancements
Team ERPi developed and curated historical content to demonstrate the breadth and depth of advancements made by orthopaedic surgeons. The extensive effort began with online outreach through Team ERPi-created websites to gather volumes of data required to support the project. Support includes curated content for the 75th anniversary website; publication of a coffee-table book, “Getting It Straight: A History of American Orthopaedics”; a historical exhibit in the Great Hall, featuring hundreds of orthopaedic artifacts, a curated and juried orthopaedic art show; an interactive digital timeline; multiple show openers; and an hour-long documentary, entitled “Moving Pictures.”
To celebrate 75 years of history, the exhibit “Moving Stories” was created as a way to share the historical exhibit across the United States. The exhibit used storytelling to provide an opportunity to share the challenges and solutions led by orthopaedic surgeons over the last 75 years. The AAOS 75th Anniversary celebration landmark event was the Annual Meeting, drawing more than 40,000 attendees from around the world to the Moscone Convention Center in San Francisco. The multiyear effort earned a Silver Clio Award as well as numerous industry awards.
The sprawling research and content collection effort, allowed us to gather user-generated content from Academy and industry members and developed multiple content collection websites to encourage user-generated content from Academy and industry members. The extensive history is captured in the "Getting it Straight: A History of American Orthopaedics and was the recipient of a National Health Information Award: Coffee Table Book.
The documentary “Moving Pictures” tells the human story of orthopaedics, and the effects the specialty has had over the past 75 years. Team ERPi produced the documentary from beginning to end, starting at culling real stories that most represented the history of modern orthopaedics, and building the story to underpin the anniversary of AAOS.
Team ERPi filmed onsite in Combat Support Hospitals in Baghdad and Landstuhl to document orthopaedics practiced in the arena. Advances in orthopaedics have always been very closely linked to military conflicts. In fact, it was Napoleon’s surgeon Dominique Jean Larre’ who said that “war was the best laboratory for the advancement in medicine.” The work in Iraq, Landstuhl, and at a Water Reed and other military hospitals represented the pinnacle of all orthopedics advancement over 75 years.
Team ERPi’s production team filmed in surgical suites from Dallas to Beijing, as well as shooting historical interviews from Los Angeles to London. The film comprises archival imagery drawn from the earliest days of moving pictures to x-rays exposed on 4 x 4 glass slides.
Each story had its own producer and research team and hunting down the archival information was a critical aspect in illustrating our stories. The final stories were drawn together, and cut in an intensive two week editing process. “Moving Pictures” was featured at multiple film festivals and well-received by the Academy of Motion Pictures.
Moving Pictures, 75 Years of Orthopaedics;
· Silver Clio
· Hermes Creative Awards
· Gold Millennium Awards
· SilverVideographer Awards, Special Event.