ERPi guides the strategic planning process to develop outreach plans with clearly defined objectives, enabling the successful execution of VA’s mission at the programmatic and campaign levels. Within the PR strategy ERPi provides a wide range of advertising messaging and materials for a diverse audience of Government and private-sector clients.
Improving the Veterans Choice Program Brochure
ERPi developed a public relations strategy that resulted in our client appearing on more than 5 local news stations across the country; 4 radio stations including Fed News Radio; releasing more than 5 national press releases, which led to coverage by multiple local newspapers and publications; publishing 4 blogs in VAntage Point, the official blog of VA; and had over a dozen meetings with key stakeholders.
Big Data Feature Article
ERPi created a PR strategy that included earned media, public speaking engagements and mass emails to raise awareness of the value of EMDS and increase the number of system users.
“There was not a clear understanding from stakeholders about how valuable this information in one place could be…information is king.”
Military Information Technology
Team ERPi PR plans include measurable outcomes for reaching targeted audiences to ensure the most effective way to engage through a combination of print and electronic mediums.
Washington Post Article
Team ERPi creates campaigns to transform the culture of VA and make it more welcoming to women Veterans. Our campaigns have earned media placement and been featured in the Washington Post and New York Times and has helped generate positive news placement on behalf of VA.
VHA’s Diffusion of Excellence
ERPi, as part VHA’s Diffusion of Excellence Initiative, supported best practice national roll-out of “Increasing Access to Primary Care with Pharmacists."